From 2010 to 2015 the retail demand for table or jug milk has dropped by 50%! From about 240 pounds per person to about 120 pounds per person. Other domestic and international dairy markets are increasing or perhaps decreasing slightly, but this is still a very significant indicator of table milk consumption.
Also once you hear what's really in it, along with the massive negative environmental impact industrial milk production creates, you'll never want to buy it again.
According to the USDA, 1 in 6 dairy cows in the U.S. suffers from clinical mastitis. This level of disease is reflected in the concentration of somatic cells in the milk. When a cow is infected, more than 90% of the somatic cells in her milk are neutrophils, the inflammatory cells that form pus. The average somatic cell count in U.S. milk per spoonful is 1,120,000, however the dairy industry says this pus doesn't matter because the milk is pasteurized (the pus gets 'cooked').
Dairy milk has also been found to contain an alarming cocktail of hormones including: progesterone, oestrogen, cortisone and other adrenal steroids, IGF-1 growth hormone, leptin, oxytocin, prolactin, thyroxine and triiodothyronine. This makes sense as it's designed to rapidly grow a baby calf - but aren't components humans should be consuming.
Meanwhile people are also ditching whey protein powders in favor of plant-based protein powders, which have seen a significant increase in sales. And new research helped conclude that plant-based protein was best for building muscle.
On milk alternatives: Note that many liquid milk alternatives also very often carry their own ecological problems and challenges either by water use required for production or habitat destruction associated with deforestation in other countries. I recommend researching the products you use from a health, water footprint, carbon footprint, and total environmental footprint relating to production processes and farming practices.
Additional facts on cows, livestock, and animal agriculture:
Animal agriculture is the leading cause of species extinction, ocean dead zones, water pollution, and habitat destruction.
A farm with 2,500 dairy cows produces the same amount of waste as a city of 411,000 people.
Growing feed crops for livestock consumes 56% of water in the US.
Livestock and their byproducts account for at least 32,000 million tons of carbon dioxide (CO2) per year, or 51% of all worldwide greenhouse gas emissions.
Throughout the world, humans drink 5.2 billion gallons of water and eat 21 billion pounds of food each day.
Worldwide, cows drink 45 billion gallons of water and eat 135 billion pounds of food each day.
Sources: Attached article and...